Rimmel catering for men
I’m ever so bold ya know. I don’t care about signing up for girly stuff on women’s websites.
But the thing is by sticking down a woman’s name and using my “Rachel” email address no one would be any the wiser. So really it ain’t that bold, is it? Of course not.
But Rimmel, and don’t ask me what their motivation is, have a gender dropdown list for the newsletter form - you got it, they’re asking if you’re male or female. Or should that be female or male.
Anyhows, I told the truth. Wonder if I’ll receive any further communication in the light of my oh so daring revelation. I’ll report back, if so.
I have to say it does intrigue me as to what the purpose of it all is. Do they see themselves stealing a competitive advantage by doing this? Think I feel an enquiring email coming on…