Useful Information for the Transvestite
I have a "few" words to say about all the discussions concerning a certain business whose target market is the transvestite.
But before I do, please, please, please read Siobhan, Becky and Cathii's blogs on the subject, because I don't really want to repeat too much of what has already been said.
The gist is that the certain business I mentioned earlier is, some feel, not helping your average transvestite in the street (or should that be closet?). In fact, most feel the company doing the transvestite community a disservice - my vote hasn't been cast on that issue.
Moving on, the consensus seems to be that moaning about the company is not really very effective when it comes to combating the market stranglehold this company has. A valid point raised in these discussions included the budget to match advertising spending power, which as a fragmented community we could never hope to match - mention was made of the £38k required to take out a full-page advert in The Sun. It ain't gonna happen.
But all this discussion brought back memories of a scheme I dreamt up that may have a positive impact on the situation, it's this:
A website that lists any shop and its name, location, tel no. etc. that agrees to put in it's windows a logo (say TF) that shows the transvestite that they are transgender friendly. This would need to be backed up by a website advertising fee, say £10 pa, to help fund printing, hosting and development costs.
The TF logo in shop windows means when a trannie is out and about and probably not in their home town they can see which shops they'd like to spend their money in. Of course the Website would also help promote these TF shops.
The shop could also list who to ask for when visiting these shops or calling them. It could be a fictitious name that lets the shop know that a transvestite is making an enquiry.
There are all sorts of promotional aids/schemes could be offered to participating shops. Also, this type of activity would bring greater transvestite awareness.
Also, what about an advert in say E&M of similiar size to the "other" company that advertises the website and also explains that there are price comparisions - and make sure the "other" company's prices are listed so the transvestite can educate themselves.
Another angle might be to take on a reseller account and give access to websites for the trannie community who could link back to the main site thus raising awareness of it. I know a company offering unlimited webspace and bandwidth with their reseller accounts for less than £30 + VAT per month.
Someone mentioned a committee to move ideas forward, and for once I'm not agin a committee!
Wadda ya fink, folks?
But before I do, please, please, please read Siobhan, Becky and Cathii's blogs on the subject, because I don't really want to repeat too much of what has already been said.
The gist is that the certain business I mentioned earlier is, some feel, not helping your average transvestite in the street (or should that be closet?). In fact, most feel the company doing the transvestite community a disservice - my vote hasn't been cast on that issue.
Moving on, the consensus seems to be that moaning about the company is not really very effective when it comes to combating the market stranglehold this company has. A valid point raised in these discussions included the budget to match advertising spending power, which as a fragmented community we could never hope to match - mention was made of the £38k required to take out a full-page advert in The Sun. It ain't gonna happen.
But all this discussion brought back memories of a scheme I dreamt up that may have a positive impact on the situation, it's this:
A website that lists any shop and its name, location, tel no. etc. that agrees to put in it's windows a logo (say TF) that shows the transvestite that they are transgender friendly. This would need to be backed up by a website advertising fee, say £10 pa, to help fund printing, hosting and development costs.
The TF logo in shop windows means when a trannie is out and about and probably not in their home town they can see which shops they'd like to spend their money in. Of course the Website would also help promote these TF shops.
The shop could also list who to ask for when visiting these shops or calling them. It could be a fictitious name that lets the shop know that a transvestite is making an enquiry.
There are all sorts of promotional aids/schemes could be offered to participating shops. Also, this type of activity would bring greater transvestite awareness.
Also, what about an advert in say E&M of similiar size to the "other" company that advertises the website and also explains that there are price comparisions - and make sure the "other" company's prices are listed so the transvestite can educate themselves.
Another angle might be to take on a reseller account and give access to websites for the trannie community who could link back to the main site thus raising awareness of it. I know a company offering unlimited webspace and bandwidth with their reseller accounts for less than £30 + VAT per month.
Someone mentioned a committee to move ideas forward, and for once I'm not agin a committee!
Wadda ya fink, folks?
7 Comments:
Rachel. Theoretically sound, but are you volunteering to do this?
I'd pass the buck to Kim personally
Funny you should mention that, but I was thinking along the lines of the UK Angels as they already have a network of members - think I'll mention it to Jo.
And yes "theoretically sound", but the logistical challenge would need to be surmounted.
I have a few ideas about that, but it would probably be best to discuss this elsewhere...
While the Angels would lend its support to anything like this, it's not something myself or Kim would really be able to take on... we've got enough on our plate with the Angels, Sparkle and real life work. Others would need to drive this forward...
We do have a reseller account and could host any site you were interested in setting up...
It's a good idea, though I think it's missing out on why people really shop at the T-place. I've tried to put my own thoughts in coherent order in my own blog: all comments welcome.
Jo, I'll get back to you on this... sometime during the course of this week.
Gemma, I've added some thoughts to your blog
Some great ideas Rachel.
Everyone has to consider
1- Do I have the time to spare ?
2- The inevitable costs involved and
3-If I really don't mind being on a committee, are there other more worthy courses?
Agree with all those points Julie, time and money, in that order, being the most precious.
I still need to speak to Jo, but other commitments for me have just cropped up and would snaffle any "spare" time.
Still like the idea though!
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